For the past several years, Marco, Co-owner of Rapha Roast Coffee, has traveled throughout the world, spending time in Africa, Lebanon, the Saudi Arabian Peninsula, Europe, Thailand and Afghanistan serving people in the midst of their struggles. As he spent time with them, he found that the challenge, regardless of the country he was in, was the same. How to find common ground in order to be effective. Even among those he served, attempting to establish a connection within various parts of the world can present its own set of challenges. Cultural and personality differences can be difficult to overcome.